Disney Secret #47: Character Shop

The Character Shop opened in 1967 as part of Disneyland’s New Tomorrowland. The space had previously been occupied by Fun Photos. When Star Tours opened in 1987 adjacent to the Character Shop, the shop was re-themed as Star Traders.

By the mid-1990s, it seemed that almost every shop in Disneyland had become a “character shop.” Today, in stores throughout the park, Disneyland relies heavily on Disney plush toys, current Disney movie-themed merchandise, and other goods featuring new and classic Disney characters.